Sterling Wealth Management Group, Inc. is an Independent Registered Investment Advisor dedicated to helping our clients gain access to the broadest possible choices of investment opportunities free from restrictions of investment banking conflicts. We utilize both Charles Schwab Institutional and Pershing as the custodians of our advisory and brokerage accounts, reassuring clients that their assets are held by a premier financial firm. Our investors can choose from equities, bonds, CDs, UITs, ETFs, structured products, hedge funds, alternative investments, and more than 6,000 no-load and load-waived mutual funds.

Chief Executive Officer

Before the introduction of the Sterling Wealth Management Group in 2008, Michael's extensive financial experience includes a 15-year employment history with UBS Financial Services Inc. and Smith Barney as First Vice President of Investments. In addition to assisting individual investors in private wealth management, Michael's expertise in Corporate Financial Services also allows him to conduct investment consultations to public companies on their qualified plans. He received a Bachelors Degree in Business Administration from California State Polytechnic University of Pomona. Michael currently resides in Carlsbad, California, with his wife and is the proud father of four daughters.

Chief Financial Officer / President

Greg Carroll, along with Michael Haig, helped establish Sterling Wealth Management Group in 2008. Prior to his role as Managing Partner, Greg was a Financial Consultant for UBS Financial Services Inc. and Smith Barney since 1995. He specializes in risk management, estate planning, and providing customized investment solutions to high net worth individuals. Greg has also completed advanced studies in IRA rollovers and insurance products, in addition to achieving a Bachelor's Degree in Marketing and Finance from Arizona State University.

Chief Investment Officer

Mark Eicker began his financial career at Smith Barney in 1993, and has since continued to dedicate his professional career to helping investors achieve their investment goals while also attempting to reduce their risk.  As Chief Investment Officer, Mark has developed a set of proprietary algorithms that seek to significantly reduce portfolio volatility and downside market exposure, while also striving for positive returns in any market environment.  In this role, he continues to develop new investment strategies that can take advantage of the inconsistencies of the capital markets.

Mark has been quoted in numerous national investment publications as well as respected trade magazines, and has recently been selected to be a contributor for Forbes. He can also be found speaking and presenting on the ETF industry, the global economy and other investment related topics at industry conferences and events across the country.   

Mark holds a Bachelor’s Degree from the University of New Mexico, where he received the honor of 1st Team Western Athletic Conference Scholar Athlete Award in 1989 for football.

In addition to his enjoyment of football, Mark enjoys spending time reading, golfing, hiking and traveling abroad.


Executive Director / Wealth Management

John Paladino has been serving the needs of individual and corporate investors since 2000, previously as a financial advisor at UBS Financial Services and Morgan Stanley Smith Barney before joining the Sterling team.  He specializes in financial, estate, and retirement planning, with extensive experience in portfolio analysis, 401k’s, and investment management.  As Executive Director of Wealth Management, John will be responsible for the oversight of Comprehensive Financial Management services for his clientele, which may include financial planning, risk-tolerance assessments with portfolio rebalancing, and implementation of customized investment strategies. 

John received a Bachelor’s Degree with an emphasis in Economics from San Diego State University.  In his leisure time, he can be found actively riding and racing mountain bikes and is an owner/partner of the Justified Race Team. 


Director of Operations

As Director of Operations, Monica has the complex role of office administration while also supporting client relationships. Prior to joining Sterling Wealth Management Group, her professional experience includes employment with UBS Financial Services Inc. as a Financial Advisor and Registered Client Service Associate. Monica also worked for State Street Corp. as a Fund Accounting Manager primarily responsible for the portfolio valuations of Barclays Global Investors' Institutional Fixed Income Funds. She graduated Summa Cum Laude from California State University of Sacramento with a Bachelor's Degree in Business Administration and a concentration in Finance.




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